This Is Our Story

About Ruija — The Heart of Arctic Norway

Ruija is the ancient name for the far north of Norway — a land where mountains rise from the Arctic Ocean, and the silence of nature speaks louder than words.
Here, every season tells a story: summer brings the Midnight Sun, winter reveals the magic of the Northern Lights, and between them lies a rhythm of life shaped by nature’s extremes.

In Ruija, you experience the real Arctic. The people here live close to the land and the sea — Sámi reindeer herders, fishermen, and families who have called this region home for generations. Their traditions, food, and stories are woven into every experience we offer.

Join Nomads of Ruija to explore Arctic Norway in its purest form:

• Witness the Northern Lights dance across the sky.

• Feel the stillness of Arctic silence on a snow-covered plain.

• Taste local food crafted from sea, forest, and tundra.

• Connect with the  culture and the people of the North.